marketing

& design

PORTFOLIO 2024

Marketing Manager | Graphic Designer | Social Media Specialist

About Me

I'm a Marketing Manager with over five years of experience in social media management, graphic design, content creation, project and campaign management, and digital marketing. My goal is to leverage my marketing expertise for causes I care about, such as climate action, environmental protection, and ocean conservation.

With a degree in Zoology focused on climate change and conservation, I’m deeply connected to the ocean as a divemaster, freediver, surfer, and swimmer. As a former GB Para-swimmer and ambassador for Girls That Scuba, I bring passion, drive, and organization to every project.

Work experience

- Project management of global campaigns, partnerships, and fundraising initiatives
- Oversee the creation and delivery of digital content, branding, and design assets across multiple platforms.
- Lead graphic design efforts for social media, websites, newsletters, and event marketing.
- Develop branding for campaigns and events, including United Nations World Oceans Day and Art for the Ocean.
- Manage freelancers and interns in the Marketing Team.
- Spearhead the Ambassador Program & strategy, engaging influential voices in ocean conservation.
- Identify cross-category partnership opportunities and collaborate with leadership to create, coordinate, and deploy partnerships with organizations such as the United Nations, Corona, and Sandals Resorts.
- Develop and implement overarching communication strategies for Oceanic Global, the Blue Standard, and United Nations World Oceans Day.
- Oversee marketing assets for all events and integrations.
- Led the development and management of Oceanic Global's new website, ensuring a cohesive digital presence.
- Create analytic reports on past campaigns, events, and marketing assets to inform and refine future strategies.
- Email marketing, creating & sending newsletters
- Design all social media content, post scheduling
- Caption writing and hashtag research
- Writing press releases, contacting journalists
- Interacting with potential clients
- Managed digital marketing projects for various clients, creating and executing social media strategies
- Optimized client websites
- Produced multimedia content, including video editing, to support project objectives
- Enhanced brand visibility through strategic content planning and audience engagement
- Head social media manager for UoM sport (post creation, follower interaction, trend analysis)
- Managed 41 sports clubs (3000 members)
- £300k budget management, pitching for budget increases
- Responsible for training the 450 committee members
- Head of communication with other universities

EDUCATION

BA (Hons) Zoology
2013 - 2019, University of Manchester (1st class)

my work

Offer end-to-end social media services: content creation, scheduling, and audience engagement.
Build strategies to grow online presence and foster meaningful interactions.
Analyze performance to optimize future content.

social media management

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graphic design

Create attention-grabbing social media graphics and digital assets.

Design cohesive marketing materials aligned with brand identity.

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Provide high-quality video and image editing for brand storytelling and promotional content.
Create attention-grabbing social media reels and visual content.

photo & video editing

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marketing strategy

Implement multi-channel strategies, including SEO, email marketing, and PPC.
Focus on data-driven tactics to increase visibility, attract customers, and boost ROI.

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Project & Campaign Highlights

United nations world oceans day

Led the design and execution of all marketing assets, including newsletters, social media, website content, and in-person event marketing.
marblising

Developed tailored social media campaigns, leveraging creative content and product marketing to enhance brand presence.
oceanic global

As Marketing Manager, oversaw global campaigns, strategic partnerships, and content creation across multiple platforms, driving impactful marketing initiatives for ocean conservation.
The Ocean X Climate summit, COP 27

Managed the creation and delivery of marketing assets for digital platforms and in-person events, raising awareness for climate action.
IGC HEALTH

Directed social media management and product campaigns, focusing on health and wellness content creation and product marketing.ption goes here
Boboroll

Led social media marketing, including TikTok and Instagram Reels, to boost brand visibility and engagement.