MARKETING STRATEGY
Creating customized strategies that drive results.
I develop tailored marketing strategies that align with your business objectives and deliver measurable results. Whether you’re looking to increase brand awareness, generate leads, or improve customer retention, my data-driven approach ensures your marketing efforts are optimized for success.
WHAT I OFFER
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Audience research and persona development
Brand positioning and value proposition creation
Competitive analysis and market research
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Content audits and gap analysis
Editorial planning and content calendars
Blog, social media, and email content development
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Multi-platform campaign ideation and planning
Cross-channel execution (social media, email, paid ads)
Campaign optimization and management
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SEO optimization for organic search
Paid search and social media advertising
Email marketing automation and personalization
Case Study: Marblising
Industry: Luxury Custom Statues and Furniture
Objective: Expand reach to new audiences and drive more sales.
Demographic Research:
I conducted detailed research to understand Marblising’s current and potential customer base. This included analyzing the preferences, interests, and behaviors of affluent individuals likely to invest in luxury, custom-made home decor. Through this, I identified key characteristics such as preferred platforms, purchase motivations, and lifestyle choices.Competitive Analysis:
I performed a comparative analysis of other luxury brands in the home decor space. This helped pinpoint industry benchmarks, gaps in Marblising’s current approach, and areas where they could differentiate, especially through social media presence and digital engagement.Social Media Trends & Platform Strategy:
By researching social media trends for the target demographic, I identified high-potential platforms, including Instagram and Pinterest, where luxury brands thrive due to their visual appeal.Instagram: A focus on high-quality visuals, behind-the-scenes videos of craftsmanship, and luxury lifestyle imagery.
Pinterest: Utilizing the platform for inspirational mood boards, linking users to Marblising’s custom creations, and boosting website traffic through direct product pins.
Content Strategy:
I created a content calendar and strategic plan that highlighted:Storytelling through craftsmanship: Videos and posts that showcased the intricate work behind each custom piece.
User-generated content (UGC): Encouraged customers to share images of their commissioned pieces in their homes, fostering social proof.
Luxury lifestyle positioning: Posting content that aligns Marblising with aspirational living and home decor trends, positioning the brand as part of an exclusive lifestyle.
Targeted ads and influencer partnerships: Using data-driven targeting for sponsored posts and working with interior design influencers to showcase Marblising’s unique pieces.
Ongoing Monitoring and Optimization:
I implemented tracking tools to measure engagement and sales conversions, providing ongoing adjustments to the content strategy. Through constant analysis, I was able to refine the approach, optimizing posts that performed well and adjusting underperforming ones.
